The hipster chooses Pet Nat instead of bubbly, preferring small and local wine growers who work holistically and sustainably. He describes himself as an anthroposophist; for him, wine is a natural product, a symbiosis of humans, animals and nature. He takes a clear stance against mass wine and animal husbandry, monoculture and the use of chemicals in agriculture. That's why he relies on Demeter products. From his trip to Georgia he brought back mash-fermented orange wines, made in Quevris, in order to explore the origins of the wine. He likes to drink native grape varieties such as Furmint, spontaneously fermented, unfiltered and unsulfured.

The investment advisor sees wine not only as a luxury food, but also as a potential investment opportunity. He strives to find and acquire rarities, using a strategic approach and analyzing the value and long-term possibilities of different wines and sites. His interest in wine goes beyond just taste, and he also sees this passion as a way to achieve financial returns. Of course, he has had Roagna wooden boxes in his well-stocked wine cellar for ten years.

The bargain hunter is characterized by a keen sense of good value for money. This wine lover is constantly looking for high quality wines at affordable prices. His knowledge of different wine regions and grape varieties allows him to identify hidden gems that are high quality but still affordable. He appreciates the challenge of searching for offers in different (online) stores and rubs his hands when he comes across an excellent offer.

The app user: “I don’t drink under 4.1”. The app user attaches great importance to a rating of 4.1 or higher before tasting a wine. His wine purchasing decisions are heavily influenced by his trustworthiness in expert opinion. The most important character trait is his dependence on the app, especially because he does not have extensive wine knowledge himself. He relies on the application to help him choose high-quality wines and considers the reviews as a reliable guide for his selection.