App user
The app user: “I don’t drink under 4.1”. The app user attaches great importance to a rating of 4.1 or higher before tasting a wine. His wine purchasing decisions are heavily influenced by his trustworthiness in expert opinion. The most important character trait is his dependence on the app, especially because he does not have extensive wine knowledge himself. He relies on the application to help him choose high-quality wines and considers the reviews as a reliable guide for his selection.
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The app user: “I don’t drink under 4.1”. The app user attaches great importance to a rating of 4.1 or higher before tasting a wine. His wine purchasing decisions are heavily influenced by his trustworthiness in expert opinion. The most important character trait is his dependence on the app, especially because he does not have extensive wine knowledge himself. He relies on the application to help him choose high-quality wines and considers the reviews as a reliable guide for his selection.