The bargain hunter is characterized by a keen sense of good value for money. This wine lover is constantly looking for high quality wines at affordable prices. His knowledge of different wine regions and grape varieties allows him to identify hidden gems that are high quality, yet affordable. He appreciates the challenge of searching for offers in different (online) stores and rubs his hands when he comes across an excellent offer. For him, the joy of discovering high-quality wines at a reasonable price is just as important as actually enjoying the drink. He boycotts champagne per se.